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Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19.
Brand value refers to the present value of earnings specifically related to brand reputation. Organisations own and control these earnings by owning trademark rights.
#brands #fashion #apparel
Details at Brand Finance
- Total value of world’s top 50 most valuable luxury and premium brands down 5%, from US$227.1 billion in 2020 to US$219.5 billion in 2021
- Porsche retains top spot, brand value US$34.3 billion
- Apparel brands dominate ranking, with 30 brands featuring and accounting for 62% of total brand value, but brand values suffer due to COVID-19
- Celine bucks trend and is fastest growing brand, up impressive 118% Two hotels check into ranking for first time: Shangri-La in 29th and Intercontinental in 35th
- Ferrari speeds ahead as sector’s strongest with elite AAA+ strength rating
Details at Brand Directory
Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by:
- A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value).
- Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% value).
The financial results are then combined with quantitative survey data, sourced from over 170,000 global consumers. The end result is a holistic look at a company’s brand equity, reputation, and ability to generate value.
In the midst of unprecedented disruption the Kantar BrandZ Most Valuable Global Brands have grown by an incredible 42%.
Increasing in value by $2.1 trillion with a growth rate that is 4.5 times the average growth rate for the Global Top 100
over the past 15 years.
Details at Kantar BrandZ
The average American adult consumes about 28 gallons of beer annually — about a six-pack a week — according to Beer Institute, a national trade organization representing the brewing industry.
To determine what we drink the most of — which brews are America’s best-sellers — 24/7 Tempo reviewed data from Beer Marketer’s Insights, an industry tracker and publishing company, ranking sales by barrels shipped in 2020.
Despite the rise of the microbrewing industry, at least three-quarters of the beer consumed in the U.S. is still produced by giants like Belgium-based Anheuser-Busch InBev (the world’s largest beer company) and Molson Coors Beverage Company, headquartered in Golden, Colorado and Montreal. Between them, in fact, they represent more than two-thirds of the beers on this list.
According to the survey, net support among soccer fans for brands pulling out of the Qatar World Cup (the share of those who supported minus the share who opposed) was at least plus-34 for across three separate issues: reports of human rights abuses among migrant workers, reports of FIFA officials being bribed and concerns about state laws against homosexuality.
#humanrights #lgbtq #brands #pridemonth
More details at Morning Consult