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Top 100 Most Valuable Brands (2021) - Kantar BrandZ

Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by:

  1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value).
  2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% value).

The financial results are then combined with quantitative survey data, sourced from over 170,000 global consumers. The end result is a holistic look at a company’s brand equity, reputation, and ability to generate value.

In the midst of unprecedented disruption the Kantar BrandZ Most Valuable Global Brands have grown by an incredible 42%.

Increasing in value by $2.1 trillion with a growth rate that is 4.5 times the average growth rate for the Global Top 100

over the past 15 years.


Details at Kantar BrandZ

Source: Kantar BrandZ
factle Factle App

alex Alex Damianou

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