The following data is based on a survey conducted in April 2022. The survey found US adults (18+ yrs) spent more time per day on TikTok than on any other leading social media platform, followed by YouTube and Twitter. Overall, respondents reported spending an average of 45.8 minutes daily on TikTok, 45.6 minutes on Youtube, and 34.8 minutes on Twitter daily.
Source: eMarketer
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Woah, I wonder what this looks like over time, given TikTok is the newest platform of them all and is already the most used. A breakdown by demographic would also be interesting to see!