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"Most Valuable Global Brands (2021)"

Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by:

  1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value).
  2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% value).

The financial results are then combined with quantitative survey data, sourced from over 170,000 global consumers. The end result is a holistic look at a company’s brand equity, reputation, and ability to generate value.

The Top 10 comprise two from Consumer Goods & Retail (Amazon, Alibaba), one from Technology (Apple), three from Media & Entertainment (Google, Tencent, Facebook), one from Business Solutions & Tech (Microsoft), two from Financial Services (Visa, Mastercard), and one from Food & Beverage (McDonald's).

Source: Kantar BrandZ

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Thank you for playing today's Factle! Are any of your favorite brands on the Top 100 list? Check out the full dataset of 100 brands by value, category, and percent change since 2020. Create a chart to break it down and contribute an insight for the community to explore!

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